A Marketing, Analytics, and Development Professional
Career History
Program Manager
Higher Circle
05/2015 - 07/2015
Translated the vision of the founder into web applications and web applets that enable investors to fund projects easily and borrowers build campaigns effectively.
Implemented Scrum/Lean methodology for development - increasing productivity and output of the development and design team by over 200%.
Designed, prioritized and directed the development of new features to help Higher Circle scale in the facing of growing user base.
Director of Marketing
WeLink Inc.
03/2014 - 05/2015
Developed new product technologies (Cisco funded):
Integrating WeLink's technology with Google Glass.
Tweet Dollar Value Assessor.
Co-wrote three software patents (WeLink Technology – Patent Pending):
Capturing geographic meta-data through Wi-Fi and geo-fencing technology.
Targeted advertising based on geographic and demographic meta-data collected via geo-fencing technology.
Integrating geo-fencing technology solutions with wearable devices.
Devised A/B testing to examine the effectiveness of email and web marketing campaign.
Used Google Analytics, combined with Google Tag Manager, to examine customer behavior, clicks and reaction to new product iterations.
Formulated use case stories for WeLink's product and engineering team.
Lead email, web and social media marketing campaigns for WeLink's self-serve technology.
Designed and wrote email newsletters using HTML/CSS.
Managed and provided training to both local and remote marketing and sales team.
Composed marketing materials - including reports and whitepapers, one-pagers – for clients across different verticals.
Created seamless and dynamic keynote presentations to replicate the experience of WeLink's User Interface.
Marketing Engineer
Internet Systems Consortium
06/2011 - 04/2014
Built a data-oriented pricing sheet and module for the Sales Team. Increased revenue by 10% through maximizing sales and minimizing incentives for providing discounts.
Program managed Internet System Consortium's (ISC) Secondary Name Service product using waterfall methodology.
Used HTML/CSS/JS/PHP and Wordpress to develop landing pages, websites, and custom tools for ISC and its subsidiaries.
Built a weekly web analytics dashboard for the marketing team and examined web visit’s data performance, phenomena, and behavior.
Measuring and analyzing outcomes of marketing campaigns via statistical methods and comparison testing; including hypothesis testing, cohort analysis, and click-through rate.
Formed an online analytics dashboard and business operations plans for ISC shareholders and executives.
Designed HTML and text based email campaigns using SugarCRM.
Composed marketing materials (whitepapers, presentations, blogs, newsletters and reports) for ISC and its subsidiary.
Lead online and social media marketing initiatives using "Dragonfly Effect" methodology.
Associate Program Manager
Tesla Motors
12/2010 - 06/2011
Assisted with the launch of Hadoop platform and integration of Big Data methodologies to examine data collected from Tesla's BUS system.
Designed the preliminary inventory database for Tesla's R&D, tracking material movement and inventory within HQ.
Diagnosed and solved inventory issues at both Menlo Park and Fremont offices.
Provided weekly report of inventory operations and supply chain updates.
Online Content Analyst
Reputation.com
05/2008 - 11/2010
Communicated weekly with over 30 new clients; managing unique reputation cases and encouraging them to upgrade their plans.
Developed an optimization model that assists team leads to distribute work effectively among different agents. The model improved work throughput by 27%.
Investigated the work pattern of agents using MINITAB and suggested workflow improvement to the executive committee.
Welcome to Adib's Interactive Resume
The interactive resume is designed to help you explore the three fields I've worked in: Marketing, Analytics and Development.