Adib Behjat

Sr. Data Scientist & Analytics Engineer

San Francisco Bay Area

LinkedIn

About

I'm a Senior Data Scientist and Analytics Engineer who has spent over 10 years at Apple turning messy data into decisions that matter — from forecasting retail demand to screening millions of songs with ML models built from scratch. I care deeply about the craft: the rigor of the method, the clarity of the insight, and the people I get to build alongside.

Off the clock, I'm a father, a guitarist, and a Baha'i — three things that ground everything else. I grew up in Abu Dhabi in a family that taught me to find common ground across cultures, and that sense of unity still shapes how I lead teams and approach problems. I read Brandon Sanderson for the same reason I love data: both reward patience, pattern recognition, and a tolerance for complexity before the payoff arrives.

Experience

Apple 10 years 10 months
Sr. Data Scientist — Music Data Strategy May 2025 – Present
  • Built data science practice from the ground up for Music Data Strategy team, establishing standards, processes, and frameworks for scale.
  • Developed an AI-generated music detection model using ensemble ML methods (XGBoost, CatBoost, LightGBM) with model stacking — 87% precision, 70% recall (AUC > 85%) — screening >3M songs/month in production.
  • Established a sampling framework adapted from Retail RFM methodology, expanding quality assessment coverage from the top 1% of artists to representative sampling across 100M+ songs.
  • Introduced statistical reliability metrics (Krippendorff's Alpha, Dawid-Skene) for annotation analysis, reducing per-project evaluation costs by 60–70%.
Sr. Data Scientist — Advanced Analytics April 2022 – April 2025
  • Implemented trade-in and cross-selling strategies delivering a revenue boost of over $13M.
  • Deployed ML models for email campaign optimization, customer lifetime value (RFM/Buy-Till-You-Die), and channel marketing portfolio optimization.
  • Designed analytics applications using Streamlit, GenAI/LLM, and API endpoints to increase operational efficiency across Retail Finance and Demand Generation.
  • Selected as one of 10 speakers (from 229 submissions) at Apple's Data Science Summit on customer journey visualization.
  • Led cross-functional analytics across Retail Finance, Marketing, Demand Generation, Digital Merchandising, Privacy, and Product Management.
Sr. Analytics Engineer February 2018 – April 2022
  • Managed end-to-end analytics integration of Apple.com and Apple Store App, coordinating across Engineering, Product, Legal, and Business Operations.
  • Lead trainer for Adobe Analytics at Apple Marcom and Online Store — trained 200+ people across multiple organizations.
  • Key Opinion Leader for Apple Analytics on cross-functional projects, ensuring alignment with Apple's privacy practices and data governance.
  • Onboarded and mentored junior members across Data Science and Analytics Implementation groups.
Data Analyst July 2015 – February 2018
  • Reported data and strategic solutions to management on Marketing and Apple Online Store activities.
  • Used Python, SQL, and Adobe Analytics to run statistical analysis and build models measuring web and campaign performance.
Higher Circle
Program Manager (Contract) — Translated founder's vision into web applications; implemented Scrum/Lean methodology, increasing productivity 200%+.
May – Jul 2015
WeLink Inc.
Director of Marketing — Co-wrote three software patents (geo-fencing, targeted advertising, wearable integration); developed products acquired by Cisco.
Mar 2014 – May 2015
Internet Systems Consortium
Marketing Associate — A/B tests, online campaigns, CMS websites, and an executive analytics dashboard.
Jun 2011 – Apr 2014
Tesla Motors
Associate Program Manager — Inventory database design; assisted with Hadoop/Big Data nodes for Tesla BUS System analysis.
Dec 2010 – Jun 2011
Biscuit (Co-Founder)
Music analytics platform; created MusicBuddies mobile app, presented at OutsideLand Hackathon.
Jun 2010 – Jan 2012
ReputationDefender
Online Content Analyst — Built an optimization model improving work throughput 27%.
Jun 2008 – Nov 2010

Skills

Data Science & ML
Machine LearningLLM & RAG Time-Series AnalysisRegression Models Clustering & ClassificationComputer Vision Market Mix ModelsBuy-Till-You-Die Dynamic Time WarpingOptimization & LP
Languages & Frameworks
PythonPySparkSQL JavaScriptHTML / CSS PandasNumPySciKit-Learn StatsmodelsXGBoostLightGBM BeautifulSoup
Visualization & BI
StreamlitTableauPlotly D3.jsP5.jsSeaborn Matplotlib
Domain & Leadership
Product AnalyticsCustomer Analytics Marketing StrategyAnalytics Engineering Cross-functional LeadershipTeam Mentorship Stakeholder Management

Beyond the Data

🌍
Origin

Grew up in Abu Dhabi, UAE — raised in a loving Baha'i family where both Emirati culture and the Baha'i Faith taught me to deeply value family, heritage, and the ability to adapt to new challenges and people.

👨‍👧
Family First

Being a father is the most important thing I do. Outside of that, I enjoy helping family members with their business ventures — sometimes swapping the data science hat for an operational consulting one.

🎸
Guitar & Music

I play guitar across genres — Soft Rock, Yacht Rock, Country Rock, and the occasional metal throwback to my earlier years. Music is where I disconnect from screens and reconnect with something more analog.

🕹️
Games & Worlds

I'm a video gamer and an avid reader of Brandon Sanderson's Cosmere universe — an epic interconnected fantasy world that scratches the same itch as a great data puzzle: complex systems, hidden patterns, big reveals.

⭐
Unicode Moment

One of my proudest non-work accomplishments: I led the successful proposal to add the Nine-Pointed Star — a symbol of the Baha'i Faith — to the Unicode Standard, navigating the full submission and approval process and deepening my understanding of the global infrastructure of text. Announced by Unicode ↗

✨
Guiding Principle

I follow the guidance of the Baha'i Faith and the teachings of Baha'u'llah — a framework that shapes how I think about unity, service, and the responsibility we have to one another and to the world.

Now Listening

Education

Carnegie Mellon University
M.S., Software Management
California Polytechnic State University — San Luis Obispo
B.S., Industrial Engineering
Game Theory Intro to Computer Science Gamification Learn to Program: The Fundamentals Data Analysis & Statistical Inference